MARKETING 

MARKETING 1

Requirements: Grades 11-12 only, Application Required, Full Year Program

Marketing 1 provides an introduction to the theory and practice of marketing. Students will gain an understanding of how marketing impacts our economy, the decisions they make as consumers, and how companies try to influence individual purchasing decisions. Students will focus on the seven functions of marketing through interactive lectures, discussions, application projects, and activities. The curriculum follows the latest national marketing standards and enforces academic rigor and relevance. The school store, The EDGE, serves as a laboratory for the students to apply skills learned in the classroom. First-year marketing students will have the opportunity to work in The EDGE during extracurricular activities. All students enrolled in this class will be highly encouraged to join the internationally recognized marketing association, DECA. By taking advantage of DECA membership, students will become academically prepared, community-oriented, professionally responsible, and experienced leaders. Articulation is available with Ferris State University and Washtenaw Community College.

MARKETING 2 (Store Operations)

Requirements: Grade 12 only, Application Required, Full Year Program, Successful Completion of Marketing 1

The school store at Saline High School, known as The EDGE, serves as the laboratory for the students and is an integral component of a comprehensive marketing program. The store is operated by students and will provide them with a hands-on learning experience. Time spent in the lab provides students with benefits such as an actual business atmosphere to apply marketing theory and principles, as well as the development of business-like procedures and attitudes. It also encourages leadership and management skills. The fast-paced, customer-service-driven environment may also simulate a student's first job and will assist in developing the necessary skill set for success as they transition from school to work.

Contact Us:

If you have questions please e-mail: Cherie Mailloux